Almost everyone we know is already on Facebook. There is a good chance most of your business associates including employees, vendors, and your customer base is already active on Facebook. It makes perfect sense to gain the most out of this popularity by enhancing your visibility on Facebook. Including a social media platform like Facebook into your marketing strategy can have several business advantages to it. Here, we shall discuss the two main ones.
Cater to a wide and diverse audience
In the fourth quarter of 2021, Facebook had a staggering 2.91 billion users globally, or almost half of all humanity! Compared to other social media platforms, it is only perhaps second to Google search users. And the user base of Facebook is not only sizeable in numbers, but it also scores highly on variety as well. With people from almost every country, every demographic, every social group, every economic group, and every consumer profile, Facebook offers you the most diverse potential client base where you are sure to find your niche. You can choose to venture into the expansive world of Facebook marketing on your own, or you can partner with an expert like Minimice who can help simplify Facebook marketing so that you get the most out of it.
Reach customers directly or even businesses
The great part about Facebook is, it not only serves as a platform for individuals but also businesses that can create their very own customized pages. Therefore, even B2B business campaigns can run very successfully on Facebook. Since the B2B space is highly competitive, it needs special attention. With right targeting consisting of messaging, ad-format, and off-Facebook brand website experience, you can leverage the availability of numerous businesses on Facebook to your advantage. And here also, a seasoned market expert like Minimice can help accelerate your Facebook marketing journey.